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Pure Protein

Gluten Free Bars, Birthday Cake

Birthday cake · Whey Protein Concentrate, Whey Protein Isolate, Casein, Milk Protein Isolate, Milk Protein Concentrate, Soy Protein, Collagen · 50g serving

#28in Protein Bar(96)
Collagen
1/3
XRay Score
66/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
20g
Protein /serving
0g
Fiber /serving
200
kcal /serving
10.0g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
iHerbBest value
12 count · 12 servings
US$2.76/serving
US$33.14 for pack
Buy Now
Ships Worldwide
🇺🇸 Prices in USD
View more buying options

XRay Summary

  • Ranks #28 of 96 · XRay Score 66/100
  • Strength: Leanness (Top 1%)
  • Weakness: Low Carb (Bottom 99%)
  • Protein Source: Milk Blend
  • Flavor: Sweet

Gluten Free Bars, Birthday Cake by Pure Protein scores above average overall in the protein bar category with an XRay Score of 66/100, placing #28 out of 96. Its strongest dimension is leanness (top 1%), delivering lean macros. On the flip side, this isn't the best pick for strict low-carb diets (bottom 99% of the category). It uses a milk protein blend, offering both fast- and slow-release amino acids. On the flavor front, expect sweet tones.

How It Ranks

Ranked against 96 products in this category.

XRay Score5D weighted score across all dimensions
#28 of 96
66/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#18 of 96
10.0g/100kcal20.0g/serving82nd percentile
Value for Moneygrams of protein per unit of currency — higher is better
#36 of 89
7.24 g/US$60th percentile
Leannessprotein-to-fat ratio — higher is better
#2 of 93
4.0:199th percentile
Low Carbnet carbs per 100g — lower is better
#74 of 75
36.0g/100g18.0g/serving1st percentile
Fiberfiber per 100g — higher is better
No data
——

Leaderboard

XRay Score — Protein Bar (96 products)

RankProductProtein Eff.g/100kcalScore/100
#1
Protein Bar, S'Mores
Protein Bar, S'Mores
Quest Nutrition
11.7g/100kcal94
···
#26
Protein Bar, Dipped, Cookies & Cream
Protein Bar, Dipped, Cookies & Cream
Quest Nutrition
10.0g/100kcal68
#27
Minis, Protein Bar, Chocolate Chip Cookie Dough
Minis, Protein Bar, Chocolate Chip Cookie Dough
Quest Nutrition
10.0g/100kcal67
#28
Gluten Free Bars, Birthday Cake
Gluten Free Bars, Birthday Cake
Pure Protein
10.0g/100kcal66
#29
Protein Meal Bar, Chocolate Chip Granola
Protein Meal Bar, Chocolate Chip Granola
Atkins
8.5g/100kcal66
#30
Strong, High Protein Bar, Birthday Cake
Strong, High Protein Bar, Birthday Cake
Atkins
8.7g/100kcal64
See all 96 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Bar(n=96)
Learn more about our methodology →

Macro Split

200kcal/serving
Protein
41%
Fat
23%
Carbs
36%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (50g)Per 100g
Energy200kcal400kcal
Protein20g40g
Total Fat5g10g
Sat. Fat3.5g7g
Carbohydrates18g36g
Fiber0g0g
Sugar3g6g
Sodium150mg300mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
12 count600g · 12 sv
Best Value
iHerb
Worldwide
US$33.14
US$2.76/sv
Buy Now
12 count600g · 12 servings
iHerb
Best Value
US$33.14
US$2.76/serving
Worldwide
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

MACROXRAY

Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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