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Optimum Nutrition

Serious Mass™, Vanilla

Vanilla · Whey Protein Concentrate · 340g serving

#229in Protein Powder(244)
Creatine✓ Vegetarian✓ Sugar-Free
1/2
XRay Score
14/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
50g
Protein /serving
—
Fiber /serving
1260
kcal /serving
4.0g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
iHerbBest value
6 lb · 8 servings
US$7.12/serving
US$56.99 for pack
Buy Now
Ships Worldwide
🇺🇸 Prices in USD
View more buying options

XRay Summary

  • Ranks #229 of 244 · XRay Score 14/100
  • Weakness: Protein Efficiency (Bottom 97%)
  • Protein Source: Whey Concentrate
  • Flavor: Vanilla

Serious Mass™, Vanilla by Optimum Nutrition ranks in the lower tier in the protein powder category with an XRay Score of 14/100, placing #229 out of 244. On the flip side, protein per calorie is on the lower side (bottom 97% of the category). The protein base is whey concentrate — a well-rounded dairy protein that retains more natural nutrients. Flavor-wise, it features vanilla notes.

How It Ranks

Ranked against 244 products in this category.

XRay Score5D weighted score across all dimensions
#229 of 244
14/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#237 of 244
4.0g/100kcal50.0g/serving3rd percentile
Value for Moneygrams of protein per unit of currency — higher is better
#167 of 182
7.02 g/US$8th percentile
Leannessprotein-to-fat ratio — higher is better
#136 of 219
10.0:138th percentile
Low Carbnet carbs per 100g — lower is better
No data
——
Fiberfiber per 100g — higher is better
No data
——

Leaderboard

XRay Score — Protein Powder (244 products)

RankProductProtein Eff.g/100kcalScore/100
#1
Impact Vegan Protein (Unflavoured)
Impact Vegan Protein (Unflavoured)
MyVegan
23.3g/100kcal96
···
#227
Serious Mass™, Banana
Serious Mass™, Banana
Optimum Nutrition
4.0g/100kcal14
#228
Gold Standard® Pro Gainer, Double Chocolate
Gold Standard® Pro Gainer, Double Chocolate
Optimum Nutrition
9.2g/100kcal14
#229
Serious Mass™, Vanilla
Serious Mass™, Vanilla
Optimum Nutrition
4.0g/100kcal14
#230
Serious Mass™, Strawberry
Serious Mass™, Strawberry
Optimum Nutrition
4.0g/100kcal13
#231
Total Soy®, Meal Replacement, Vanilla
Total Soy®, Meal Replacement, Vanilla
Naturade
10.0g/100kcal13
See all 244 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Powder(n=244)
Learn more about our methodology →

Macro Split

1260kcal/serving
Protein
16%
Fat
4%
Carbs
80%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (340g)Per 100g
Energy1260kcal370.59kcal
Protein50g14.71g
Total Fat5g1.47g
Sat. Fat3g0.88g
Carbohydrates253g74.41g
Fiber——
Sugar30g8.82g
Sodium680mg200mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
6 lb2720g · 8 sv
Best Value
iHerb
Worldwide
US$56.99
US$7.12/sv
Buy Now
6 lb2720g · 8 servings
iHerb
Best Value
US$56.99
US$7.12/serving
Worldwide
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

MACROXRAY

Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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