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Optimum Nutrition

Gold Standard® Protein Shake, Vanilla (11 fl oz / 325 ml each)

Vanilla · Whey Protein Concentrate, Casein, Milk Protein Isolate, Milk Protein Concentrate · 334.75g serving

#253in Protein Powder(347)
✓ Gluten-Free✓ Vegetarian
1/3
XRay Score
36/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
24g
Protein /serving
1g
Fiber /serving
130
kcal /serving
18.5g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
iHerbBest value
4 count · 4 servings
US$2.44/serving
US$9.75 for pack
Buy Now
Ships Worldwide
🇺🇸 Prices in USD
View more buying options

XRay Summary

  • Ranks #253 of 347 · XRay Score 36/100
  • Strength: Low Carb (Top 5%)
  • Weakness: Fiber (Bottom 100%)
  • Protein Source: Milk Blend
  • Flavor: Vanilla
  • Dietary: Gluten-Free

Gold Standard® Protein Shake, Vanilla (11 fl oz / 325 ml each) by Optimum Nutrition trails most competitors in the overall ranking in the protein powder category with an XRay Score of 36/100, placing #253 out of 347. Its strongest dimension is low carb (top 5%), with very low net carbs. On the flip side, fiber isn't a strong point here (bottom 100% of the category). It uses a milk protein blend, offering both fast- and slow-release amino acids. It comes in a vanilla flavor profile. It should also be noted that this product is gluten-free.

How It Ranks

Ranked against 347 products in this category.

XRay Score5D weighted score across all dimensions
#253 of 347
36/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#182 of 347
18.5g/100kcal24.0g/serving48th percentile
Value for Moneygrams of protein per unit of currency — higher is better
#202 of 234
9.84 g/US$14th percentile
Leannessprotein-to-fat ratio — higher is better
#247 of 313
8.0:121st percentile
Low Carbnet carbs per 100g — lower is better
#13 of 229
0.6g/100g2.0g/serving95th percentile
Fiberfiber per 100g — higher is better
#141 of 141
0.3g/100g1.0g/serving0th percentile

Leaderboard

XRay Score — Protein Powder (347 products)

RankProductProtein Eff.g/100kcalScore/100
#1
Impact Soy Protein (Unflavoured)
Impact Soy Protein (Unflavoured)
MyProtein
23.6g/100kcal98
···
#252
Sport, Plant-Based Protein with Organic Brown Rice Protein Concentrate, Flaxseed, Chia Seed, Cinnamon Bun
Sport, Plant-Based Protein with Organic Brown Rice Protein Concentrate, Flaxseed, Chia Seed, Cinnamon Bun
California Gold Nutrition
16.7g/100kcal37
#253
Gold Standard® Protein Shake, Vanilla (11 fl oz / 325 ml each)
Gold Standard® Protein Shake, Vanilla (11 fl oz / 325 ml each)
Optimum Nutrition
18.5g/100kcal36
#254
Plant-Based Protein, Performance Protein + Recovery, Creamy Chocolate
Plant-Based Protein, Performance Protein + Recovery, Creamy Chocolate
Vega
16.7g/100kcal36
—
Performance, Protein + Recovery, Creamy Chocolate
Performance, Protein + Recovery, Creamy Chocolate
Vega
16.7g/100kcal36
See all 347 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Powder(n=347)
Learn more about our methodology →

Macro Split

130kcal/serving
Protein
71%
Fat
20%
Carbs
9%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (334.75g)Per 100g
Energy130kcal38.83kcal
Protein24g7.17g
Total Fat3g0.9g
Sat. Fat0.5g0.15g
Carbohydrates3g0.9g
Fiber1g0.3g
Sugar1g0.3g
Sodium250mg74.68mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
4 count1339g · 4 sv
Best Value
iHerb
Worldwide
US$9.75
US$2.44/sv
Buy Now
4 count1339g · 4 servings
iHerb
Best Value
US$9.75
US$2.44/serving
Worldwide
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

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Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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Optimum Nutrition Gold Standard® Protein Shake, Vanilla (11 fl oz / 325 ml each)
Optimum NutritionGold Standard® Protein Shake, Vanilla (11 fl oz / 325 ml each)Protein Powder · Vanilla · Milk Blend · #253 of 347 Protein Powders
Gluten-FreeVegetarian
XRay Score
36/100
Weighted across
5 dimensions
Protein Efficiency18.5 g/100kcalValue for Money9.8 g/$Leanness8.0:1 P:FLow Carb0.6g net/100gFiber0.3 g/100g
This productProtein Powder avg
Nutrition
/ serving 335g/ 100g
Calories130 kcal39 kcal
Protein24g7.2g
Fat3.0g0.9g
Carbs (total)3.0g0.9g
Fiber1.0g0.3g
Sugar1.0g0.3g
Macro Split
130kcal/svg
Protein
71%
Fat
20%
Carbs
9%
Protein Powder Rankings
Value
Rank
Protein Efficiency
18.5 g/100kcal
#182/347
Value for Money
9.8 g/$
#202/234
Leanness
8.0:1 P:F
#247/313
Low Carb
0.6g net/100g
#13/229
Fiber
0.3 g/100g
#141/141
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Generated on Jun 9, 2026 bymacroxray.com
YOUR PROTEIN.YOUR RULES. RANKED.
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