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Optimum Nutrition

Gold Standard® 100% Whey, Chocolate Hazelnut

Chocolate hazelnut · Whey Protein Concentrate, Whey Protein Isolate, Hydrolyzed Whey · 33g serving

#178in Protein Powder(244)
✓ Gluten-Free✓ Vegetarian✓ Sugar-Free
1/2
XRay Score
39/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
24g
Protein /serving
—
Fiber /serving
130
kcal /serving
18.5g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
iHerbBest value
2 lb · 27 servings
US$1.85/serving
US$49.99 for pack
Buy Now
Ships Worldwide
🇺🇸 Prices in USD
View more buying options

XRay Summary

  • Ranks #178 of 244 · XRay Score 39/100
  • Weakness: Value For Money (Bottom 75%)
  • Protein Source: Whey Isolate
  • Flavor: Chocolate And Nutty
  • Dietary: Gluten-Free

Gold Standard® 100% Whey, Chocolate Hazelnut by Optimum Nutrition trails most competitors in the overall ranking in the protein powder category with an XRay Score of 39/100, placing #178 out of 244. On the flip side, cost per gram of protein is relatively high (bottom 75% of the category). It uses whey isolate as its protein base, a fast-absorbing source favored for its high purity and low lactose content. It comes in a chocolate and nutty flavor profile. This product also is gluten-free.

How It Ranks

Ranked against 244 products in this category.

XRay Score5D weighted score across all dimensions
#178 of 244
39/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#138 of 244
18.5g/100kcal24.0g/serving44th percentile
Value for Moneygrams of protein per unit of currency — higher is better
#137 of 182
13.0 g/US$25th percentile
Leannessprotein-to-fat ratio — higher is better
#114 of 219
12.0:148th percentile
Low Carbnet carbs per 100g — lower is better
No data
——
Fiberfiber per 100g — higher is better
No data
——

Leaderboard

XRay Score — Protein Powder (244 products)

RankProductProtein Eff.g/100kcalScore/100
#1
Impact Vegan Protein (Unflavoured)
Impact Vegan Protein (Unflavoured)
MyVegan
23.3g/100kcal96
···
#176
Elite 100% Whey Protein Powder, Gourmet Vanilla
Elite 100% Whey Protein Powder, Gourmet Vanilla
Dymatize
17.9g/100kcal39
#177
Sport, Vegan Protein with Pea Protein Isolate and Brown Rice Protein, Vanilla
Sport, Vegan Protein with Pea Protein Isolate and Brown Rice Protein, Vanilla
California Gold Nutrition
16.7g/100kcal39
#178
Gold Standard® 100% Whey, Chocolate Hazelnut
Gold Standard® 100% Whey, Chocolate Hazelnut
Optimum Nutrition
18.5g/100kcal39
#179
100% Whey Protein Plus, Strawberry Smoothie
100% Whey Protein Plus, Strawberry Smoothie
SIXSTAR
17.6g/100kcal39
#180
Impact Whey Protein – SNICKERS® (Snickers White)
Impact Whey Protein – SNICKERS® (Snickers White)
MyProtein
17.7g/100kcal38
See all 244 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Powder(n=244)
Learn more about our methodology →

Macro Split

130kcal/serving
Protein
76%
Fat
14%
Carbs
10%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (33g)Per 100g
Energy130kcal393.94kcal
Protein24g72.73g
Total Fat2g6.06g
Sat. Fat1g3.03g
Carbohydrates3g9.09g
Fiber——
Sugar1g3.03g
Sodium160mg484.85mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
2 lb891g · 27 sv
Best Value
iHerb
Worldwide
US$49.99
US$1.85/sv
Buy Now
2 lb891g · 27 servings
iHerb
Best Value
US$49.99
US$1.85/serving
Worldwide
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

MACROXRAY

Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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