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MyProtein

Impact Whey Protein Powder (Cookie Crumble Crunch with Crunchy Biscuit Pieces)

Cookie Crumble Crunch with Crunchy Biscuit Pieces · Whey Protein Concentrate · 31g serving

#245in Protein Powder(347)
1/3
XRay Score
39/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
20g
Protein /serving
—
Fiber /serving
118
kcal /serving
16.9g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
Myprotein InternationalBest value
900g Pouch · 30 servings
US$1.07/serving(approx.)
US$32.09 for pack
Buy Now
Check retailer for shipping
🇺🇸 Prices in USD
View more buying options

XRay Summary

  • Ranks #245 of 347 · XRay Score 39/100
  • Strength: Value For Money (Top 38%)
  • Weakness: Leanness (Bottom 80%)
  • Protein Source: Whey Concentrate
  • Flavor: Sweet

Impact Whey Protein Powder (Cookie Crumble Crunch with Crunchy Biscuit Pieces) by MyProtein has room for improvement overall in the protein powder category with an XRay Score of 39/100, placing #245 out of 347. Its strongest dimension is value for money (top 38%), delivering solid bang for your buck. On the flip side, fat content is relatively elevated (bottom 80% of the category). The protein base is whey concentrate — a well-rounded dairy protein that retains more natural nutrients. Flavor-wise, it features sweet notes.

How It Ranks

Ranked against 347 products in this category.

XRay Score5D weighted score across all dimensions
#245 of 347
39/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#234 of 347
16.9g/100kcal20.0g/serving33rd percentile
Value for Moneygrams of protein per unit of currency — higher is better
#90 of 234
18.1 g/US$62nd percentile
Leannessprotein-to-fat ratio — higher is better
#250 of 313
7.7:120th percentile
Low Carbnet carbs per 100g — lower is better
No data
——
Fiberfiber per 100g — higher is better
No data
——

Leaderboard

XRay Score — Protein Powder (347 products)

RankProductProtein Eff.g/100kcalScore/100
#1
Impact Soy Protein (Unflavoured)
Impact Soy Protein (Unflavoured)
MyProtein
23.6g/100kcal98
···
#243
100% Whey Protein Plus, Birthday Cake Kellogg's Froot Loops
100% Whey Protein Plus, Birthday Cake Kellogg's Froot Loops
SIXSTAR
16.7g/100kcal39
#244
Essential Whey Protein (Chocolate Smooth)
Essential Whey Protein (Chocolate Smooth)
MyProtein
15.1g/100kcal39
#245
Impact Whey Protein Powder (Cookie Crumble Crunch with Crunchy Biscuit Pieces)
Impact Whey Protein Powder (Cookie Crumble Crunch with Crunchy Biscuit Pieces)
MyProtein
16.9g/100kcal39
#246
Plant-Based Protein, Performance Protein + Recovery, Berry
Plant-Based Protein, Performance Protein + Recovery, Berry
Vega
17.6g/100kcal39
#247
Vegan Protein, Chocolate Cereal Milk®
Vegan Protein, Chocolate Cereal Milk®
Ghost
16.7g/100kcal38
See all 347 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Powder(n=347)
Learn more about our methodology →

Macro Split

118kcal/serving
Protein
67%
Fat
20%
Carbs
13%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (31g)Per 100g
Energy118kcal380.65kcal
Protein20g64.52g
Total Fat2.6g8.39g
Sat. Fat1.6g5.16g
Carbohydrates3.9g12.58g
Fiber——
Sugar2.5g8.06g
Sodium56mg180.65mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
900g Pouch900g · 30 sv
Best Value
Myprotein International
AD, AL + 57 more
£23.99
£0.80/sv
Buy Now
900g Pouch900g · 30 servings
Myprotein International
Best Value
£23.99
US$32.09
£0.80/serving
AD, AL + 57 more
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

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Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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MyProtein Impact Whey Protein Powder (Cookie Crumble Crunch with Crunchy Biscuit Pieces)
MyProteinImpact Whey Protein Powder (Cookie Crumble Crunch with Crunchy Biscuit Pieces)Protein Powder · Sweet · Whey Concentrate · #245 of 347 Protein Powders
XRay Score
39/100
Weighted across
5 dimensions
Protein Efficiency16.9 g/100kcalValue for Money18.1 g/$Leanness7.7:1 P:FLow Carb—Fiber—
This productProtein Powder avg
Nutrition
/ serving 31g/ 100g
Calories118 kcal381 kcal
Protein20g65g
Fat2.6g8.4g
Carbs (total)3.9g13g
Fiber——
Sugar2.5g8.1g
Macro Split
118kcal/svg
Protein
67%
Fat
20%
Carbs
13%
Protein Powder Rankings
Value
Rank
Protein Efficiency
16.9 g/100kcal
#234/347
Value for Money
18.1 g/$
#90/234
Leanness
7.7:1 P:F
#250/313
Low Carb
—
—
Fiber
—
—
MacroXray logoMACROXRAY
Generated on Jun 11, 2026 bymacroxray.com
YOUR PROTEIN.YOUR RULES. RANKED.
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