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MyProtein

Impact Protein Bar (Fudge Brownie)

Fudge Brownie · Soya Protein Isolate, Hydrolysed Whey Protein (Milk), Milk Proteins, Whey Protein Concentrate (Milk), Calcium Caseinate (Milk), Milk Protein Concentrate · 64g serving

#49in Protein Bar(245)
1/3
XRay Score
71/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
20g
Protein /serving
8.6g
Fiber /serving
233
kcal /serving
8.6g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
Myprotein InternationalBest value
12 x 64g Box · 12 servings
US$2.43/serving(approx.)
US$29.10 for pack
Buy Now
Check retailer for shipping
🇺🇸 Prices in USD
View more buying options

XRay Summary

  • Ranks #49 of 245 · XRay Score 71/100
  • Strength: Value For Money (Top 13%)
  • Protein Source: Milk Blend

Impact Protein Bar (Fudge Brownie) by MyProtein scores above average overall in the protein bar category with an XRay Score of 71/100, placing #49 out of 245. Its strongest dimension is value for money (top 13%), delivering solid bang for your buck. The protein comes from a milk protein blend, combining the benefits of both whey and casein.

How It Ranks

Ranked against 245 products in this category.

XRay Score5D weighted score across all dimensions
#49 of 245
71/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#90 of 245
8.6g/100kcal20.0g/serving64th percentile
Value for Moneygrams of protein per unit of currency — higher is better
#30 of 228
8.24 g/US$87th percentile
Leannessprotein-to-fat ratio — higher is better
#80 of 240
2.4:167th percentile
Low Carbnet carbs per 100g — lower is better
#55 of 211
17.8g/100g11.4g/serving74th percentile
Fiberfiber per 100g — higher is better
#99 of 223
13.4g/100g8.6g/serving56th percentile

Leaderboard

XRay Score — Protein Bar (245 products)

RankProductProtein Eff.g/100kcalScore/100
#1
Protein Bar, S'Mores
Protein Bar, S'Mores
Quest Nutrition
11.7g/100kcal91
···
#47
Puff, Protein Bars, Cookie Dough Chunk
Puff, Protein Bars, Cookie Dough Chunk
Built
9.4g/100kcal71
#48
Overload Protein Bar, Sundae Funday
Overload Protein Bar, Sundae Funday
Quest Nutrition
9.5g/100kcal71
#49
Impact Protein Bar (Fudge Brownie)
Impact Protein Bar (Fudge Brownie)
MyProtein
8.6g/100kcal71
#50
Crispy Snack Bars, Mint Chocolate Chip
Crispy Snack Bars, Mint Chocolate Chip
Simply Protein
8.7g/100kcal71
#51
Protein Bar, Dipped, Cookies & Cream
Protein Bar, Dipped, Cookies & Cream
Quest Nutrition
10.0g/100kcal70
See all 245 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Bar(n=245)
Learn more about our methodology →

Macro Split

233kcal/serving
Protein
34%
Fat
32%
Carbs
34%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (64g)Per 100g
Energy233kcal364.06kcal
Protein20g31.25g
Total Fat8.5g13.28g
Sat. Fat3.8g5.94g
Carbohydrates20g31.25g
Fiber8.6g13.44g
Sugar1.9g2.97g
Sodium104mg162.5mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
12 x 64g Box768g · 12 sv
Best Value
Myprotein International
AD, AL + 57 more
£22.99
£1.92/sv
Buy Now
12 x 64g Box768g · 12 servings
Myprotein International
Best Value
£22.99
US$29.10
£1.92/serving
AD, AL + 57 more
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

MACROXRAY

Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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