XRay Summary
- Ranks #127 of 246 · XRay Score 50/100
- Strength: Value For Money (Top 11%)
- Weakness: Fiber (Bottom 86%)
- Protein Source: Soy Protein
- Dietary: Organic, Non-GMO, Kosher Certified, And Gluten-Free
Builders® Protein Bar, Cookies N' Cream by Clif Bar lands in the middle of the pack in the protein bar category with an XRay Score of 50/100, placing #127 out of 246. Its strongest dimension is value for money (top 11%), offering great value per gram of protein. On the flip side, fiber isn't a strong point here (bottom 86% of the category). It uses soy protein, one of the few plant sources considered a complete protein. It should also be noted that this product is Organic, Non-GMO, Kosher certified, and gluten-free.
How It Ranks
Ranked against 246 products in this category.
Leaderboard
XRay Score — Protein Bar (246 products)
Performance
Visual comparison across the 5 dimensions and macronutrient split.
Radar
How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.
Macro Split
Nutrition
Macronutrient breakdown and product details.
| Nutrient | Per Serving (68g) | Per 100g |
|---|---|---|
| Energy | 280kcal | 411.76kcal |
| Protein | 20g | 29.41g |
| Total Fat | 10g | 14.71g |
| Sat. Fat | 6g | 8.82g |
| Carbohydrates | 30g | 44.12g |
| Fiber | 3g | 4.41g |
| Sugar | 17g | 25g |
| Sodium | 210mg | 308.82mg |
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Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.