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Built

Puff, Protein Bars, Salted Caramel

Salted caramel · Whey Protein Isolate, Hydrolyzed Whey, Collagen · 40g serving

#53in Protein Bar(246)
Collagen✓ Gluten-Free
1/3
XRay Score
70/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
17g
Protein /serving
0g
Fiber /serving
140
kcal /serving
12.1g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
iHerbBest value
12 count · 12 servings
US$2.96/serving
US$35.51 for pack
Buy Now
Ships Worldwide
🇺🇸 Prices in USD
View more buying options

XRay Summary

  • Ranks #53 of 246 · XRay Score 70/100
  • Strength: Protein Efficiency (Top 1%)
  • Weakness: Low Carb (Bottom 74%)
  • Protein Source: Whey Isolate
  • Dietary: Gluten-Free

Puff, Protein Bars, Salted Caramel by Built holds a solid ranking in the protein bar category with an XRay Score of 70/100, placing #53 out of 246. Its strongest dimension is protein efficiency (top 1%), delivering strong protein per calorie. On the flip side, this isn't the best pick for strict low-carb diets (bottom 74% of the category). It uses whey isolate as its protein base, a fast-absorbing source favored for its high purity and low lactose content. Notably, as stated, this product is gluten-free.

How It Ranks

Ranked against 246 products in this category.

XRay Score5D weighted score across all dimensions
#53 of 246
70/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#1 of 246
12.1g/100kcal17.0g/serving100th percentile
Value for Moneygrams of protein per unit of currency — higher is better
#148 of 229
5.74 g/US$36th percentile
Leannessprotein-to-fat ratio — higher is better
#1 of 241
6.8:1100th percentile
Low Carbnet carbs per 100g — lower is better
#157 of 212
35.0g/100g14.0g/serving26th percentile
Fiberfiber per 100g — higher is better
No data
——

Leaderboard

XRay Score — Protein Bar (246 products)

RankProductProtein Eff.g/100kcalScore/100
#1
Protein Bar, S'Mores
Protein Bar, S'Mores
Quest Nutrition
11.7g/100kcal91
···
#51
Protein Bar, Dipped, Cookies & Cream
Protein Bar, Dipped, Cookies & Cream
Quest Nutrition
10.0g/100kcal70
#52
Impact Protein Bar (Cookies and Cream)
Impact Protein Bar (Cookies and Cream)
MyProtein
8.8g/100kcal70
#53
Puff, Protein Bars, Salted Caramel
Puff, Protein Bars, Salted Caramel
Built
12.1g/100kcal70
#54
Impact Protein Bar (Dark Chocolate Sea Salt)
Impact Protein Bar (Dark Chocolate Sea Salt)
MyProtein
8.7g/100kcal70
#55
Impact Protein Bar (Caramel Nut)
Impact Protein Bar (Caramel Nut)
MyProtein
8.7g/100kcal69
See all 246 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Bar(n=246)
Learn more about our methodology →

Macro Split

140kcal/serving
Protein
46%
Fat
15%
Carbs
39%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (40g)Per 100g
Energy140kcal350kcal
Protein17g42.5g
Total Fat2.5g6.25g
Sat. Fat2g5g
Carbohydrates14g35g
Fiber0g0g
Sugar6g15g
Sodium160mg400mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
12 count480g · 12 sv
Best Value
iHerb
Worldwide
US$35.51
US$2.96/sv
Buy Now
12 count480g · 12 servings
iHerb
Best Value
US$35.51
US$2.96/serving
Worldwide
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

MACROXRAY

Your Protein. Your Rules. Ranked. We rank based on published nutrition data — no sponsored rankings, no mystery grades. Just numbers.

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