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Built

BUILT Bar Puff Protein Bars (Cookies 'N Cream)

Cookies 'n cream · Whey Protein Isolate, Hydrolyzed Whey, Collagen · 40g serving

#42in Protein Bar(433)
Collagen
1/4
XRay Score
79/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
17g
Protein /serving
0g
Fiber /serving
150
kcal /serving
11.3g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
Amazon USBest value
12 count · 12 servings
US$2.25/serving
US$26.99 for pack
Buy Now
Ships to: USA
🇺🇸 Prices in USD
Affiliate link · we may earn a small commission
View more buying options

XRay Summary

  • Ranks #42 of 433 · XRay Score 79/100
  • Strength: Leanness (Top 1%)
  • Weakness: Low Carb (Bottom 71%)
  • Protein Source: Whey Isolate
  • Flavor: Sweet And Vanilla

BUILT Bar Puff Protein Bars (Cookies 'N Cream) by Built performs well above average in the protein bar category with an XRay Score of 79/100, placing #42 out of 433. Its strongest dimension is leanness (top 1%), keeping fat content low relative to protein. On the flip side, carbohydrate content is above average for the category (bottom 71% of the category). It uses whey isolate as its protein base, a fast-absorbing source favored for its high purity and low lactose content. On the flavor front, expect sweet and vanilla tones.

How It Ranks

Ranked against 433 products in this category.

XRay Score5D weighted score across all dimensions
#42 of 433
79/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#23 of 433
11.3g/100kcal17.0g/serving95th percentile
Value for Moneygrams of protein per unit of currency — higher is better
#112 of 401
7.56 g/US$72nd percentile
Leannessprotein-to-fat ratio — higher is better
#4 of 419
6.8:199th percentile
Low Carbnet carbs per 100g — lower is better
#271 of 379
35.0g/100g14.0g/serving29th percentile
Fiberfiber per 100g — higher is better
No data
——

Leaderboard

XRay Score — Protein Bar (433 products)

RankProductProtein Eff.g/100kcalScore/100
#1
David Protein Bar, Cake Batter
David Protein Bar, Cake Batter
David
18.7g/100kcal97
···
#40
Whey Protein Bar, Sweet Cream
Whey Protein Bar, Sweet Cream
Julian Bakery
9.5g/100kcal79
#41
Quest Crispy Hero Protein Bar (Cookies & Cream)
Quest Crispy Hero Protein Bar (Cookies & Cream)
Quest Nutrition
12.0g/100kcal79
#42
BUILT Bar Puff Protein Bars (Peanut Butter Cup)
BUILT Bar Puff Protein Bars (Peanut Butter Cup)
Built
11.3g/100kcal79
—
BUILT Bar Puff Protein Bars (Cookies 'N Cream)
BUILT Bar Puff Protein Bars (Cookies 'N Cream)
Built
11.3g/100kcal79
···
#44
Myprotein Layered Bar (Gingerbread)
Myprotein Layered Bar (Gingerbread)
MyProtein
8.8g/100kcal78
See all 433 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Bar(n=433)
Learn more about our methodology →

Macro Split

150kcal/serving
Protein
46%
Fat
15%
Carbs
39%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (40g)Per 100g
Energy150kcal375kcal
Protein17g42.5g
Total Fat2.5g6.25g
Sat. Fat2g5g
Carbohydrates14g35g
Fiber0g0g
Sugar7g17.5g
Sodium95mg237.5mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
12 count480g · 12 sv
Best Value
Amazon US
USA
US$26.99
US$2.25/sv
Buy Now
12 count480g · 12 servings
Amazon US
Best Value
US$26.99
US$2.25/serving
USA
Buy
12 count480g · 12 sv
iHerb
Worldwide
US$35.51
US$2.96/sv
Buy Now
12 count480g · 12 servings
iHerb
US$35.51
US$2.96/serving
Worldwide
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer. Affiliate disclosure: when you click a “Buy” link and make a purchase, we may earn a small commission at no extra cost to you.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

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Built BUILT Bar Puff Protein Bars (Cookies 'N Cream)
BuiltBUILT Bar Puff Protein Bars (Cookies 'N Cream)Protein Bar · Sweet, Vanilla · Whey Isolate · #42 of 433 Protein Bars
XRay Score
79/100
Weighted across
5 dimensions
Protein Efficiency11.3 g/100kcalValue for Money7.6 g/$Leanness6.8:1 P:FLow Carb35.0g net/100gFiber—
This productProtein Bar avg
Nutrition
/ serving 40g/ 100g
Calories150 kcal375 kcal
Protein17g43g
Fat2.5g6.3g
Carbs (total)14g35g
Fiber0.0g0.0g
Sugar7.0g18g
Macro Split
150kcal/svg
Protein
46%
Fat
15%
Carbs
39%
Protein Bar Rankings
Value
Rank
Protein Efficiency
11.3 g/100kcal
#23/433
Value for Money
7.6 g/$
#112/401
Leanness
6.8:1 P:F
#4/419
Low Carb
35.0g net/100g
#271/379
Fiber
—
—
MacroXray logoMACROXRAY
Generated on Jun 11, 2026 bymacroxray.com
YOUR PROTEIN.YOUR RULES. RANKED.
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