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Built

BUILT Bar Puff Protein Bars (Cookie Dough Chunk)

Cookie dough chunk · Whey Protein Isolate, Hydrolyzed Whey, Collagen · 44g serving

#81in Protein Bar(433)
Collagen
1/4
XRay Score
72/100
Performance
P/kcal$P:F▾ CFb
At-a-Glance
15g
Protein /serving
—
Fiber /serving
160
kcal /serving
9.4g
Protein /100kcal
Performance
ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
Where to Buy
Amazon USBest value
12 count · 12 servings
US$2.25/serving
US$26.97 for pack
Buy Now
Ships to: USA
🇺🇸 Prices in USD
Affiliate link · we may earn a small commission
View more buying options

XRay Summary

  • Ranks #81 of 433 · XRay Score 72/100
  • Strength: Leanness (Top 6%)
  • Protein Source: Whey Isolate
  • Flavor: Sweet And Vanilla

BUILT Bar Puff Protein Bars (Cookie Dough Chunk) by Built sits comfortably in the upper half in the protein bar category with an XRay Score of 72/100, placing #81 out of 433. Its strongest dimension is leanness (top 6%), with a very clean protein-to-fat profile. Built on whey isolate — a refined, fast-digesting protein with minimal fat and lactose. Flavor-wise, it features sweet and vanilla notes.

How It Ranks

Ranked against 433 products in this category.

XRay Score5D weighted score across all dimensions
#81 of 433
72/100XRay Score
Protein Efficiencygrams of protein per 100 kcal — higher is better
#119 of 433
9.4g/100kcal15.0g/serving73rd percentile
Value for Moneygrams of protein per unit of currency — higher is better
#192 of 401
6.68 g/US$52nd percentile
Leannessprotein-to-fat ratio — higher is better
#26 of 419
4.3:194th percentile
Low Carbnet carbs per 100g — lower is better
No data
——
Fiberfiber per 100g — higher is better
No data
——

Leaderboard

XRay Score — Protein Bar (433 products)

RankProductProtein Eff.g/100kcalScore/100
#1
David Protein Bar, Cake Batter
David Protein Bar, Cake Batter
David
18.7g/100kcal97
···
#80
High Protein Bars, Cookies & Cream
High Protein Bars, Cookies & Cream
think!
8.7g/100kcal72
#81
BUILT Bar Puff Protein Bars (Cookie Dough Chunk)
BUILT Bar Puff Protein Bars (Cookie Dough Chunk)
Built
9.4g/100kcal72
#82
Protein Bar (Key Lime Pie)
Protein Bar (Key Lime Pie)
Barebells
10.0g/100kcal72
#83
Snack, Lemon Bar
Snack, Lemon Bar
Atkins
8.7g/100kcal71
See all 433 ranked →

Performance

Visual comparison across the 5 dimensions and macronutrient split.

Radar

How this product compares on each dimension — overlaid on the category median (gray). Larger area is always better. Hover any label for raw values and formula.

ProteinEfficiencyValue forMoneyLeannessLow CarbFiber
This productAverage Protein Bar(n=433)
Learn more about our methodology →

Macro Split

160kcal/serving
Protein
36%
Fat
19%
Carbs
45%

Nutrition

Macronutrient breakdown and product details.

NutrientPer Serving (44g)Per 100g
Energy160kcal363.64kcal
Protein15g34.09g
Total Fat3.5g7.95g
Sat. Fat2.5g5.68g
Carbohydrates19g43.18g
Fiber——
Sugar8g18.18g
Sodium95mg215.91mg

Shop

Best prices across retailers — shown in your selected currency.

ProductRetailerPricePer ServingShips to
4 count176g · 4 sv
iHerb
Worldwide
US$9.96
US$2.49/sv
Buy Now
4 count176g · 4 servings
iHerb
US$9.96
US$2.49/serving
Worldwide
Buy
12 count528g · 12 sv
Best Value
Amazon US
USA
US$26.97
US$2.25/sv
Buy Now
12 count528g · 12 servings
Amazon US
Best Value
US$26.97
US$2.25/serving
USA
Buy
12 count528g · 12 sv
iHerb
Worldwide
US$30.97
US$2.58/sv
Buy Now
12 count528g · 12 servings
iHerb
US$30.97
US$2.58/serving
Worldwide
Buy
Prices shown in each retailer's original currency. Shipping availability and delivery to your country depend on the retailer. Affiliate disclosure: when you click a “Buy” link and make a purchase, we may earn a small commission at no extra cost to you.

Disclaimer — All nutritional data and product information is provided to the best of our knowledge based on publicly available sources and may contain inaccuracies. MacroXray is not responsible for discrepancies between listed and actual product data. Nothing on this site constitutes medical, dietary, or nutritional advice. Always consult a qualified healthcare professional before making changes to your diet. Dietary restriction labels (e.g. gluten-free, vegan) are based on ingredient information and may not account for cross-contamination or manufacturing processes — always verify with the manufacturer if you have allergies or intolerances. Halal, Kosher and other certifications shown are based on product labeling or third party site descriptions; actual certification status may vary by region and should be confirmed with the certifying body or manufacturer. Prices shown are sourced from third-party retailers at the time of last scan and may have changed since then. MacroXray is not a retailer and does not sell products directly.

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Built BUILT Bar Puff Protein Bars (Cookie Dough Chunk)
BuiltBUILT Bar Puff Protein Bars (Cookie Dough Chunk)Protein Bar · Sweet, Vanilla · Whey Isolate · #81 of 433 Protein Bars
XRay Score
72/100
Weighted across
5 dimensions
Protein Efficiency9.4 g/100kcalValue for Money6.7 g/$Leanness4.3:1 P:FLow Carb—Fiber—
This productProtein Bar avg
Nutrition
/ serving 44g/ 100g
Calories160 kcal364 kcal
Protein15g34g
Fat3.5g8.0g
Carbs (total)19g43g
Fiber——
Sugar8.0g18g
Macro Split
160kcal/svg
Protein
36%
Fat
19%
Carbs
45%
Protein Bar Rankings
Value
Rank
Protein Efficiency
9.4 g/100kcal
#119/433
Value for Money
6.7 g/$
#192/401
Leanness
4.3:1 P:F
#26/419
Low Carb
—
—
Fiber
—
—
MacroXray logoMACROXRAY
Generated on Jun 11, 2026 bymacroxray.com
YOUR PROTEIN.YOUR RULES. RANKED.
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